Engagement Drives Stars
There is a well-documented correlation between the intensity and quality of member engagement and Medicare Star Ratings performance. Plans that invest in proactive, personalized outreach consistently outperform on both clinical quality and member experience measures.
Key Engagement Levers
The most impactful engagement strategies for Star Ratings improvement include targeted HEDIS gap closure campaigns, medication adherence outreach, health risk assessment completion drives, and proactive member experience interventions.
Data and Methodology
This video presentation walks through the analytical framework connecting engagement activity data to Star Ratings outcomes, providing health plan leaders with a practical model for prioritizing engagement investments based on projected ratings impact.